Marketing & Customer Experience

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Marketing is the art of creating genuine customer value through stimulating, facilitating and fulfilling customer demand. A large part of an organisation’s success depends on having a customer centric marketing strategy. Today's economy is a crowded space, where your businesses competes 24/7 for the attention of potential consumers. To achieve growth in today’s dynamic marketplace, the customer must be at the centre of every decision you make. Customer preferences are continuously changing, and their expectations are increasing in our 'always on', multi-channel economy. We live in a digital world, and this is where you’ll find your customers - therefore digital marketing plays a vital role in your success.  

Our marketing consultants specialise in helping your business achieve a ‘customer first’ strategy which will help you stand out in the crowd and drive the desired financial and operational outcomes. Through the process of organisational learning, we help organisations deliver the transformative activities required to achieve customer centricity, enabling the creation of brilliant experiences, coupled with increased profitability. Specifically, our marketing consultants help organisations attract, retain and grow customers through creating, delivering and communicating superior value in your market. Customers are increasingly citing service as a key driver of loyalty to a brand, your business can’t sit still when it comes to delivering memorable experiences. 

Your marketing consultant will partner with you to understand your market, develop a customer centric strategy and establish an effective and efficient business – all of which will help you stand out in a crowded marketplace. We communicate these solutions in a straightforward and pragmatic manner, creating a plan for growth which delivers tangible results. Our team can offer you expert, specialised help with;

· Customer Strategy & Experience – A commitment to continuous change is required in order to continue to meet customer demands. Our marketing consultants provide advice, design and implementation support across the full range of customer strategy and experience services. Your marketing consultant will partner with you to develop a customer centric strategy which supports growth, profitability and operational efficiencies. We design complete customer journeys; join the internal and external value chain, with customer centric principles; and improve organisational processes to enhance the customer experience and operational efficiency. We also help you gather and interpret data to understand your customer needs, utilising customer insights to inform business strategy. These insights address a broad range of business challenges including customer experience, satisfaction and loyalty, strategy, communications and employee engagement.

· Brand & Marketing – marketing plays a significant role in consistently delivering and innovating in today’s changing marketplace. Your dedicated marketing consultant will partner with you to enhance your investment in your marketing function and transform your organisation by understanding the link between customer, brand and marketing. We leverage cutting edge practices to advise on brand strategy, consumer insight, social media marketing, creating meaningful customer experiences and marketing spend accountability.

· Marketing & Sales Transformation – Consumer behaviours are driving a fundamental shift in how organisations engage with their customers. Our marketing consultant partners with you to improve your sales and service model, data analysis capabilities and financial accountability. We can help you to identify and build new business partnerships; develop new revenue streams; and evaluate customer loyalty and customer service effectiveness.

· Design Thinking & Innovation – being a truly customer centric business requires new and innovative ways of thinking. Organisations need to become more agile in their problem solving to frame customer issues and use creative approaches to innovate. We partner with you to clarify your vision and strategy; explore new ways of working; and identify new revenue streams; through a process of organisational learning centred around design thinking and innovation. With hands on training by experts, our marketing consultant will work closely with you to keep your team at the forefront of design thinking and innovation.

· Social Media – Our marketing consultant partners with you to understand both the risks and opportunities of social media marketing. Through our collaborative approach, you’ll come to understand the full extent to which your business can take advantage of Facebook, Twitter, YouTube and other emerging channels. We will help you develop your social media strategy and to ensure social media is working positively to support your business objectives.